How a 3D project comes together, step by step

Step 0 — Framing

Before any camera comes out, we answer three questions: who the experience is for, what it should trigger, and where it will be seen. A developer’s showroom, a heritage tour and a product page are not built the same way.

Framing usually takes an hour. It produces a short brief: goal, audience, must-see points, access and schedule constraints. Everything else rests on that document.

• What you bring: your goals, your constraints, any existing plans or visuals.
• What you get: the brief and an estimated timeline.

Step 1 — Capture

We come on site and capture the place: high-resolution photography, drone where the exterior matters, scans when the geometry has to be exact. Depending on the surface, this takes from half a day to two days.

One thing matters more than the equipment: light. We schedule the capture when the place looks its truest, and we ask that it be ready as if for a real visit — tidy, lit, with no work in progress.

• What you prepare: access, permissions, a quiet slot, and ideally someone on site.
• What you get: confirmation within 48 hours that the material is usable.

Step 2 — Modelling

The shots become a point cloud, then a navigable scene. We compute the render with Gaussian Splatting, clean up artefacts, lighten the scene so it runs on a mid-range phone, and set the opening viewpoints.

This is the longest and least visible stage: allow one to two weeks depending on volume. It ends with a first explorable version, on a private link.

• What you bring: nothing, beyond your availability for the review.
• What you get: a preview link, opened in a browser, nothing to install.

Step 3 — Storytelling

A faithful scene is not enough to convince. We add what makes it useful: a guided path, points of interest carrying the information (surfaces, materials, prices, availability), transitions that tell the space rather than fly over it.

This is where the project stops being a model and becomes a commercial tool.

This stage happens with you, on the preview. One review session is usually enough, followed by a single round of corrections.

• What you bring: your content, your arguments, the information to display.
• What you get: the complete experience, ready for your teams to test.

Step 4 — Delivery

The experience is embedded in your site or shared through a plain link, on desktop, tablet and mobile. We connect the measurement: time spent, points of interest opened, contact requests triggered. You know what visitors look at, not just how many there are.

• What you bring: access to your site, or simply the destination URL.
• What you get: the live experience, the analytics, and the ability to keep it moving.

How long, all in?

For a standard project, allow three to four weeks between framing and going live, including one to two weeks of computation. Delays mostly come from two things: site access and content sign-off. Those are the two points where your availability changes everything.

After going live

A place evolves, an offer changes. The experience is updated rather than rebuilt: swap a piece of content, add a point of interest, adjust a path. The captures stay valid as long as the place has not physically changed.

The best way to judge is to see the method applied to your own project. Half an hour is enough to lay the groundwork.